EMBRACING ENTREPRENEURIAL EQUITY
Embracing Entrepreneurial Equity
The purpose of this program is to empower and further establish local businesses owned by people of color and women, focusing on underserved communities to support aspiring entrepreneurs’ ability to build capacity.
Applications closed Monday, August 9, 2021 at 11:59 pm CST
Embracing Entrepreneurial Equity
Embracing Entrepreneurial Equity is a program that will select ten (10) local entrepreneurs to participate in a 10-week accelerator program that will provide one-on-one coaching, business organization referrals, and a grant of up to $20,000.
As part of the City’s ongoing initiatives to empower and further establish local businesses owned by persons of color and women, this program will have a focus on Black, Latinx and other historically underserved entrepreneurs. Embracing Entrepreneurial Equity aims to support aspiring entrepreneurs’ ability to build capacity.
If selected, participants will have access to:

- Hands-on training that is customized to each participant’s needs
- Connection with local business mentors
- Free shared office or open desk space for participants for the duration of the program
- One-on-one coaching, business organization referrals, and grants to local entrepreneurs
Selected participants will be granted up to $20,000 after successfully meeting milestones, as determined by MEC and approved by the Economic Development Department (EDD).
Why apply?
The Embracing Entrepreneurial Equity program offers many of the resources and guidance that aspiring entrepreneurs often need. This program will not only offer a grant of up to $20,000, but also one-on-one coaching and personalized training to help accelerate your business.

ELIGIBILITY REQUIREMENTS
A completed application must be submitted by August 9, 2021 at 11:59 pm to be considered for the program. If selected, entrepreneurs must attend in a 10-week accelerator program and meet targeted milestones to be eligible to receive up to $20,000. The accelerator program will include mandatory weekly trainings, weekly one-on-one mentor sessions, and offer free co-working space.
- Applicant must be authorized representative/owner of business/start-up
- Applicant must be resident of City of San Antonio and willing to remain within boundaries for at least one calendar year from the date of program completion and/or grant award
- Applicant must not be in the process of filing for business bankruptcy
- The following type of businesses are not eligible for consideration: sexually-oriented businesses; and businesses in which a City employee or officer has a financial interest, as defined in Sec. 2-53 of the City’s Ethics Code
PROGRAM COMMITMENT
Embracing Entrepreneurial Equity program participants will be required to attend a 10-week accelerator program that includes weekly in-person trainings, weekly check-ins with Maestro staff, and other assignments deemed necessary. Participants also must meet targeted milestones to be eligible to receive up to $20,000.
Missed the informational webinar? Check it out here:
Need assistance completing the EEE application? Check out this step-by-step video:
Thanks to the Maestro Center whose whole being is to help entrepreneurs be successful and I am the perfect example of that. I just don’t know what I would’ve done without the help. Whoever you are in the business world don’t be afraid even if you take small steps. The Maestro Center can help you. There is no obstacle you can’t overcome, just do it.
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QUESTIONS?
marketing@maestrocenter.org
(210) 952 – 6672
I’m very appreciative to Maestro. You have been a really awesome beacon of information. Maestro has the tools and have made it easy to ask for help. For me, Maestro has been very helpful with the mindset to know that the help is there.