How to Get Your Email Opened: Secrets to Great Subject Lines

Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced talk will take a deeper dive into the mechanics of truly effective subject lines. We’ll cover:

Ø  The three keys that make or break your subject line

Ø  What works – and what does NOT work – in capturing your readers’ attention

Ø  Length, brand, urgency and offers – make them work for your subject lines

Ø  Before and examples that make it crystal clear how to improve your results

Get their attention – get in the door – and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!

About Our Presenter:

Debi Pfitzenmaier spent the last 30 years working in public relations, eventually setting up shop as a marketing consultant. In 2012, she founded the nonprofit Youth Code Jam which runs San Antonio’s largest youth computer programming event. Experienced in developing, managing and implementing communication strategies, she is a frequent lecturer in the areas of social media, special events management, email marketing and public relations. She is an authorized local expert for Constant Contact and the recipient of several social media and blogging awards. She has carried Elizabeth Dole’s shoes in a bag and once dressed up as a giant, yellow duck for radio promotions.